Three Ways To Utilize Explaindio 2.0 Pro Videos In Order To Sell More Wine

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Just a couple of years ago it was possible to throw up some engaging content on a blog and get very satisfactory results as long as the content pertained to the topic at hand. Today we are in the world of short conversations and instant revelations of promotional material. With Instagram, YouTube and other venues that offer instant results in short bursts you may need to change your thinking about how to promote your products.


In the modern era it is now critical that you have video in the mix of your product presentation. BriteCove, a leading marketing analyst company tells us that video propels 15% more traffic to your website and 105% more time on the site. The second statistic is very telling because people are becoming engaged with your product as it almost becomes real to them.

If you feel that your business doesn’t need any video presentation in your marketing efforts, think again. Over one third of larger companies are now actively using video in their marketing efforts to the tune of over 100 videos per year. The average for small companies is only around 27 per year. Consumers like videos because they tell the story unlike any other medium. A well done video with the proper software like Explaindio 2.0 Pro can take a customer through your product from start to finish and explain things in real time. That is what consumers want and need, and when they see how your product works in their situation, that is when they buy.

Getting Your Start With Video

Once you decide to use video, you need to set a strategy. Take the subject of selling wine for instance. Are you going to use your video to promote and attract more visitors to your tasting facility, or are you going to attempt to sell more bottles. You have to know what your audience wants when you create your content for your video, and then deliver it to them. The following are three places to begin your video marketing position:

1. The Experience of the Tasting Room

Let us assume that your goal is to create the demand for more people walking through your tasting room. The trip that they will take will simply begin in their homes as they get the message telling them what to do. People decide to take a trip to a winery due to presence. The reputation of the winery and the feeling they will get when visiting are two key factors, and should be emphasized to the hilt. While signage along the roadway is inviting, a website is undeniable with its presence, if properly done.

When a prospect gets to your webpage, there is nothing more engaging than the way that the wine makes a person feel and its taste makes everything better. A well produced video will go a long way in creating that demand for people to come into your tasting room and achieve those great feelings of comfort and relaxation.

Tip: Hire a production movie crew to get the job done professionally with as much allure as possible.

2. The Advantages of a Wine Club Community

Gaining experience about subjects commonly shared with others is a common trend where a community or a group of people gains exposure to a common experience in order to enjoy, learn and become somewhat of an expert on something. That manner of organization is just perfect for the formation of a wine club. Of course you can give discounts on your bottles in order to attract and maintain the vibrancy of the club, but you can center your activities upon education about various wines and their histories.

A great video that explains all of the aspects and advantages of the club will get things going and keep it good all the way.

3. Direct To Consumer Sales

Who doesn’t want direct to consumer sales from their website. By giving all of the sales advantages by video will go a long way towards establishing that fact through your website. A video can give a good insight to your operation to consumers and offer a onsite buying opportunity for customers.

Below you will find a video example done with another software that markets another kind of product that has nothing to do with wine but that can very well be wine. You can chose any template you want that better suits your needs.

Why Should TMJ Patients Drink Tea And Wine With Caution?

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Did you know that the puckery feeling that you sometimes get in your mouth once you are done drinking a glass of red wine or a cup of tea is due to the tannin compounds mixing with your saliva? These tannins are naturally found in a lot of different plant species and they actually play a very active role in the ripening process of fruit as well as the aging that takes place with wine. Once you consume tannins, they also play a major role in your overall oral health as well as the comfort of your jaw muscles. This is especially true of your temporomandibular joint, otherwise known as TMJ.


Wine is a common pleasure for a lot of people and whether or not you are a regular wine drinker or you only sip it occasionally, red wine is loaded with tannins. There are obvious stains that can develop on your teeth when you drink red wine, however it can also start to affect your TMJs. If you happen to have a disorder involving your temporomandibular joint, you may want to learn as much as you can about the ways that tannins can be an issue.

Excessive Saliva

Both wine and tea are popular beverages that are known for being full of tannins. These tannins are what give the pleasant, yet bitter taste of these two beverages. They also work to stimulate your salivary glands, which can actually cause temporary or even chronic dry mouth. Whenever the parotid glands in your mouth start to produce massive amounts of saliva because of the tannins, your jaw muscles are unable to contract in spasms, which can make your joint pain a lot worse.

Tannins Can Work In Your Favor

You can stop the impact that tannins have on your TMJ simply by trying to avoid tea and wine as much as possible, especially if you have noticed that they happen to be the cause of the spasms you are experiencing. If you have temporomandibular disorder, the tannins do have anti-inflammatory properties if you are able to apply them directly to the area on an external level. If you have questions on the jaw joint problems that are you experiencing or the the symptoms persist, it is best that you contact your physician or dentist.

Source: TMJ No More

Tips On How To Become A Wine Expert

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Have you ever been faced with choosing a bottle of wine from the alcohol aisle of your local supermarket? If so, you will probably have found it overwhelming, considering the wide range of choices there are. The great news is, choosing the best bottle of wine for any occasion can be made easier with the right knowledge and practice. In this article you will find top inside tips from the world of wine.

wine expert

  • Remember, when choosing wine that the most expensive bottles of wine are not necessarily the best. Although a higher price can be an indicator of a higher quality and better flavor, there are other factors to consider. You could be surprised by the quality of some of the inexpensive brands.
  • You should not keep leftover wine for longer than four days. Wine begins to break down once it has come into contact with oxygen; and this has a significant effect on the balance and taste of the wine. Instead of drinking leftover wine, use it for cooking.
  • Be sure to browse the entire wine store rather than remaining in just the one aisle. You may find excellent deals in a section of the store you wouldn’t usually check, and some stores are organized more efficiently than others. Give yourself plenty of time to explore. Looking over the entire store will help you to make sure you haven’t missed anything special.
  • A common mistake that many people make is over chilling white wines. Putting white wine in the fridge when you get home from the store is not necessarily the best idea. Although whites should be chilled, you don’t want them to get too cold or their flavors can be affected. You should aim for your white wine to reach between 60 and 68 degrees.
  • An inexpensive wine may not be bad, in fact many inexpensive wines are nicer than you may expect. Wines from Chile are a good option for quality wine at a lower price. Check out Sauvignon Blancs and Cabernet Sauvignon for good value. In addition to Chile, South Africa, New Zealand, and Argentina are excellent sources of good quality wines at value prices.
  • If you find that you get headaches after drinking wine, this could be caused by the sulfites that are found in wine. You may find that reducing the amount of wine you drink will help to reduce the occurrence of headaches.

The key to choosing the right wine is taking your time and being open to different options. Test and try out different wines, and make a note of those you prefer so that you are well prepared for your next party!

The Dangers of White Wine

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While you may enjoy drinking wine, it might be more dangerous to your teeth than you thought. You might know of the obvious dangers, such as red wine getting stains on your teeth, but the dangers of white wine are not as well known, and actually worse for your teeth than red wine. Studies by scientists have shown that white wine can cause more damage to your teeth than red does. They have found that apparently, white wines like Chardonnay can wear away enamel faster than red wines like Merlot. Other researchers have added that prolonged contact with white wine also erodes the protective layer, making your teeth hurt when eating sweet, cold, and hot food.


To prove this, a scientific team from Johannesburg Gutenberg University from Mainz, Germany, studied the effects of eight different red and white wines from Spain, Germany, France, and Italy on the enamel of teeth removed from women and men aged 40 to 65. They soaked the teeth in wine for up to 24 hours and then analyzed them under a microscope.

What they found was that the teeth soaked in white wine had more damage overall than the ones soaked in red wine, which they reported to the journal Nutrition Research. Co-author Dr. Brita Willershausen said “In this study, it can be predicted that drinking a lot of white wine might lead to severe enamel erosion”. They later went back and looked at the effects of drinking red and white wine on drinkers in Germany, and say their findings confirmed their studies. Past studies have shown that fizzy sodas, and lemon, grapefruit, and orange juice can also have this effect, along with a study at New York University finding that white wine can also stain your teeth.

However, it gets worse. If your teeth have been exposed to these acids and damaged, brushing your teeth can actually make it worse if you excessively brush them too soon afterward. Plus, the way you drink, your diet, and saliva can all effect how white wine rots your teeth.

There is some good news though. Scientists believe that eating calcium rich food can also offset some damage caused by this, stating that “Eating different cheeses for dessert along with drinking wine can actually have a good effect on preventing enamel erosion because cheese has high concentration of calcium.” So the lesson here is to be careful when drinking white wine, and try to eat food with lots of calcium in it.


Wine Tips and Advice

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Have you ever used wine in a recipe, or seen a nice wine collection in someone else’s home and wanted it for yourself? Do you ever wish that you knew more about wine so that when you talked about it you knew what you were talking about? Read on to find out some tips and advice about wine that will help you out.


First, to get a good wine, look at the ratings and compare them. Even wines that are not well known should have a rating on them. Rates are very easy to find, as you can usually find them either online or near the label in the liquor store. If the rating is high, that means the quality and taste are too.

Bring whatever resources you have with you. It is easy to find lots of information on wine, on and offline, and the more material you bring with you, the more information you have to help you make good choices. Take things like brochures, books, and magazines, and looking around at different websites online also helps.

Ultimately, the wine you want to buy is one you like. Many wine experts have strong opinions on which ones are good and which ones aren’t, but it is up to you in the end, since your palate is what matters. If you like a wine that has a low rating and is less expensive, then you should go for it anyway! The point is to enjoy what you’re drinking, not drink what everyone else likes.

When it comes to trying new wines, don’t be afraid of them. Even if you had a bad experience with wine in the past, like white wine because you had a bad glass or two once, you should still try new wines that you find. There is most likely something out there to suit your tastes.

There really isn’t a way to tell when a wine has reached its peak. Many bottles are made so that they can be enjoyed as soon as they are open, and for stored bottles it really depends on storage conditions and what type it is. However, sometimes you might be able to get an estimate from an expert who has had the same type of wine before.

An example of a really popular drink to make with wine is sangria. To make it, all you have to do is take your favorite red wine, throw in lemon and orange slices, and stir in 2 tablespoons of fine sugar and a shot of brandy. Then pour it into a wine glass and add a tiny amount of ginger ale, club soda, or lemon lime soda.

Now, you are ready to use everything you have learned in this article. The information will definitely be useful, and you will be able to serve wine to your friends or know which one to cook in a meal. Time to get started!