Just a couple of years ago it was possible to throw up some engaging content on a blog and get very satisfactory results as long as the content pertained to the topic at hand. Today we are in the world of short conversations and instant revelations of promotional material. With Instagram, YouTube and other venues that offer instant results in short bursts you may need to change your thinking about how to promote your products.
In the modern era it is now critical that you have video in the mix of your product presentation. BriteCove, a leading marketing analyst company tells us that video propels 15% more traffic to your website and 105% more time on the site. The second statistic is very telling because people are becoming engaged with your product as it almost becomes real to them.
If you feel that your business doesn’t need any video presentation in your marketing efforts, think again. Over one third of larger companies are now actively using video in their marketing efforts to the tune of over 100 videos per year. The average for small companies is only around 27 per year. Consumers like videos because they tell the story unlike any other medium. A well done video with the proper software like Explaindio 2.0 Pro can take a customer through your product from start to finish and explain things in real time. That is what consumers want and need, and when they see how your product works in their situation, that is when they buy.
Getting Your Start With Video
Once you decide to use video, you need to set a strategy. Take the subject of selling wine for instance. Are you going to use your video to promote and attract more visitors to your tasting facility, or are you going to attempt to sell more bottles. You have to know what your audience wants when you create your content for your video, and then deliver it to them. The following are three places to begin your video marketing position:
1. The Experience of the Tasting Room
Let us assume that your goal is to create the demand for more people walking through your tasting room. The trip that they will take will simply begin in their homes as they get the message telling them what to do. People decide to take a trip to a winery due to presence. The reputation of the winery and the feeling they will get when visiting are two key factors, and should be emphasized to the hilt. While signage along the roadway is inviting, a website is undeniable with its presence, if properly done.
When a prospect gets to your webpage, there is nothing more engaging than the way that the wine makes a person feel and its taste makes everything better. A well produced video will go a long way in creating that demand for people to come into your tasting room and achieve those great feelings of comfort and relaxation.
Tip: Hire a production movie crew to get the job done professionally with as much allure as possible.
2. The Advantages of a Wine Club Community
Gaining experience about subjects commonly shared with others is a common trend where a community or a group of people gains exposure to a common experience in order to enjoy, learn and become somewhat of an expert on something. That manner of organization is just perfect for the formation of a wine club. Of course you can give discounts on your bottles in order to attract and maintain the vibrancy of the club, but you can center your activities upon education about various wines and their histories.
A great video that explains all of the aspects and advantages of the club will get things going and keep it good all the way.
3. Direct To Consumer Sales
Who doesn’t want direct to consumer sales from their website. By giving all of the sales advantages by video will go a long way towards establishing that fact through your website. A video can give a good insight to your operation to consumers and offer a onsite buying opportunity for customers.
Below you will find a video example done with another software that markets another kind of product that has nothing to do with wine but that can very well be wine. You can chose any template you want that better suits your needs.